The global container shipping market has welcomed a new player: Greta Shipping. Following the release of a route cooperation notice by industry giant Hapag-Lloyd, this company—incorporated in Singapore on March 12, 2024 and fully owned by China’s Xiamen C&D Group—has made its official debut.

  Greta Shipping recently announced the launch of the JKX international liner service on August 15, connecting Jebel Ali Port in Dubai with Karachi Port in Pakistan, with a 2,400 TEU feeder vessel deployed for operations.In a strategic move, Greta Shipping has partnered with Hapag-Lloyd, the world’s fifth-largest liner company, to share space on the JKX route. It has also launched the JIX1 and JIX2 services, expanding its coverage to the feeder markets across the Middle East and South Asia.Sherif, Vice President of Greta Shipping, is a seasoned professional in the shipping industry with extensive expertise in Middle Eastern and South Asian operations. Backed by its parent company, Xiamen C&D Group—a Fortune Global 500 enterprise—Greta Shipping benefits from the group’s diversified business portfolio spanning bulk commodity trading, port operations, and shipping. Focusing initially on vessel chartering and feeder transportation, Greta Shipping plans to further expand into the Mediterranean and Bay of Bengal regions in the future.Against the backdrop of regionalized supply chains, competition in the feeder markets of the Indian subcontinent and the Middle East is poised to intensify.